Gianni Antoniali

Gianni Antoniali is the photographer and the lighting designer who, for over a quarter of a century, has used light to showcase the choices of our creative director Luciano Marson, who says: “Gianni, with his knowledgeable lighting choices combined with amazing compositional skills makes the difference, so the product truly takes center stage.” The use of light allows Gianni to transform the set into a sort of ‘theater room’, where the presentation produces intense emotional responses every single day. This is all the result of a constant and growing quest for perfection, dictated by the latent dissatisfaction that gives artists their creative drive and that has led our lighting designer to collaborate with brands such as Cassina, Franke, Illy, Cinex Bra, Crassevig, Moroso, Valcucine, and Thun. In recent years he and his team at Ikon have been intensely involved in 3D animation and video, producing campaigns for national and international clients, from Brazil to Switzerland to the USA.