Luciano Marson

Administrative studies, commercial vocation , businessman in maturity and designer on the way. Born on 06.09.1953 near Venice where he still resides . After graduation, between 1972 and 1978 he worked as an accountant, then moved on to sales in the furniture industry . From 1978 he began working on his own as a sales agent and during these years falls in love with good design and collaborates with Ciatti, Elam, Pallucco, Triangle and finally with De Padova. He became De Padova’s agent and advisor to General Management from 1984 to 1996, interfacing directly with Maddalena De Padova and attending referenced designers such as Vico Magistretti and Achille Castiglioni; in those years maturing and refining his aesthetic taste. At the same time, from 1987 to 1996, he sets up and manages in Milan Marson è, a public relations agency that has had clients such as Bulthaup Italy, Horm, Montis, Palazzetti and Valcucine. In 1989 he founded with other partners Horm Srl, assuming the position of CEO and chief creative officer . From 2000, he intensifies collaborations with leading architects and designers such as Alvaro Siza, Mario Botta, Toyo Ito, Steven Holl, Karim Rashid, D’ Urbino Lomazzi, Mario Bellini, Toshiyuki Kita, SANAA, Kengo Kuma, Ross Lovegrove; several becoming personal friends with longterm relationships. He has been advisor for Albini & Fontanot, Bross, De Rosso, Elite To Be and Rexite. In 1998 he was awarded the Compasso d’Oro for graphics while during his term as CEO of Horm has received two Compasso d’Oro in 2004 with Ripples and, in 2008, with the stand of the Salone del Mobile built in 2005. A fourth Compasso d’Oro arrived in September 2020 for the social enterprise project Pieces of Venice. In this company Luciano is Founder, owner with his wife Karin, and Creative Director. Since July 2022 he is advisor and designer of Pianca.